Our Blog
Latest insights, tutorials, and updates on AI in Ecommerce, personalized shopping experiences, and more.
GEO Playbook for retailers
Why retailers are still chasing clicks while AI-powered shoppers are ready to buy—and how to bridge the gap.
AI Is Changing Retail Faster Than You Think—Here's What Actually Converts
GEO-driven experiences can deliver up to 9x higher conversion rates than traditional models. But do we really know what converts in retail today?
AI Search in 2025: Why Location and Language Can't Be Afterthoughts
AI agents and search systems are reshaping enterprise decision-making, but without built-in location and language intelligence, they risk returning results that are technically correct but strategically useless.
Why Long-Form Questions Are the Future of Search
Search is shifting from keywords to conversations. Long-form questions convert 9x more than traditional keywords and reveal true customer intent. Learn why enterprises must adapt to this fundamental change in how people discover information.
Evaluation of eCommerce Search Performance
A comprehensive evaluation of eCommerce search performance across various online retail stores.
How r2decide Outperforms Doofinder in Live A/B Testing
Discover how r2decide outperformed Doofinder in a live A/B test on Elli's Shopify store, achieving 8.6x higher search-to-purchase conversion and 3.3x more checkout initiations.
Evaluating E-Commerce Search Engines with Amazon ESCI Dataset
We benchmarked r2decide against Algolia, Doofinder, and Shopify's built-in search using Amazon's ESCI dataset.
RAG Fusion with a grain of salt
Some challenges we faced while integrating RAG Fusion into our RAG pipeline